When the Oregon Zoo wanted to update an area of their Zoo Lights event, they knew they wanted to create something that would move their event forward, while staying true to the heart of their conservation story. Sealebration came to life thru consulting, concept and creative direction.  

The Message: 

Conservation. 

The Oregon Zoo aims to be a model of sustainable conservation of natural resources, instilling this message into every new exhibit the Zoo produces. A brand new Zone of Zoo Lights would need to meet this moment and connect the audience with their mission.

The Idea: 

An Iconic Display

A one-of-a-kind light show experience, partnering with a flock of designers and installation firms.  Using a stunning visual canvas, supported by custom narration and an emotionally driven soundtrack, this 6 minute experience connected audiences to the zoo's conservation message. 

The Response: 

Audience Engagement

'The new display on the lawn was my favorite, the message was so needed and the colors and music were perfect! We enjoyed this so much!'

'The show on the lawn that was synced to music. Good message and so well executed.'

'...the light show display with music and the enchanting voice overs made me stop and take pause, reflect, and bond with the experience. I will do better for the planet and its living beings...'